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Core Web Vitals optimization

Pass Core Web Vitals and make every click land faster.

PageSpeed Insights audits and hands-on speed work for WordPress, Divi, WooCommerce and Shopify sites, so real visitors get good LCP, INP and CLS, and your rankings, landing page experience and conversion rate benefit.

Get a free auditCall (416) 234-1871
  • Google Ads & Analytics certified
  • 20+ years · millions in spend managed
  • Canadian owned & operated
Illustrative example
LCP (p75)1.9sfrom 4.6s
Mobile score94from 38
CLS (p75)0.03from 0.31

At a glance

Core Web Vitals optimization, at a glance

Core Web Vitals optimization from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Core Web Vitals optimization for WordPress, Divi and WooCommerce: faster LCP, INP and CLS, higher PageSpeed Insights scores and a passing field assessment.

Google’s own documentation: About PageSpeed Insights

  • Fully certifiedEvery Google Ads and Google Analytics certification.
  • 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
  • Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.

The mechanics

How PageSpeed & Core Web Vitals works

  1. 01

    Three Core Web Vitals

    Largest Contentful Paint (LCP) measures loading, Interaction to Next Paint (INP) measures responsiveness, and Cumulative Layout Shift (CLS) measures visual stability. Good is LCP of 2.5 seconds or less, INP of 200 ms or less, and CLS of 0.1 or less.

  2. 02

    Judged on real visitors

    A page passes when 75% of real visits meet the “good” threshold — 3 out of 4 visitors get a fast, stable experience. Mobile and desktop are assessed separately.

  3. 03

    Field data vs lab data

    PageSpeed Insights shows real-user data from the Chrome UX Report over the previous 28 days, plus a Lighthouse lab test that simulates one load on one device. The field data decides the pass; the lab test shows what to fix.

  4. 04

    Fixes take about a month to show

    Because field data is a rolling 28-day window, an improvement shows fully about four weeks after it ships. Search Console’s Core Web Vitals report then confirms it across groups of similar pages.

Scope

What I handle for you

LCP: faster loading

Server response time, caching and CDN, preloaded hero images, WebP/AVIF, critical CSS, and no lazy-loading above the fold.

INP: snappier interactions

Trimmed and deferred JavaScript, long tasks broken up, third-party tags and chat widgets tamed.

CLS: no jumping layouts

Width and height on every image and embed, reserved space for banners, and fonts preloaded with sensible font-display.

WordPress & Divi tuning

Divi performance settings, dynamic CSS and JS, plugin clean-up, database and object caching.

Hosting & server

Current PHP with OPcache, Redis, HTTP/3, Cloudflare and cPanel/WHM tuning so the server is never the bottleneck.

Ongoing monitoring

Monthly field-data checks and Search Console Core Web Vitals tracking, so a plugin update never quietly undoes the gains.

What good looks like

Faster pages. Passing Core Web Vitals.

PageSpeed & Core Web Vitals performance

Last 12 months · Chrome UX Report + Search Console

Illustrative example
Mobile score94from 38
LCP (p75)1.9sfrom 4.6s
INP (p75)140msfrom 410ms
CLS (p75)0.03from 0.31
Good URLs in Search ConsoleLCP at the 75th percentile
JFMAMJJASOND1.9s

Technical SEO & speed

Then make sure Google can index it.

A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.

Google Search Console

Every page that matters crawled, indexed and error-free.

  • Not found (404)Restored or 301’d
  • Soft 404Cleared
  • Redirect chainsOne hop
  • Duplicate canonicalsConsolidated
  • XML sitemapClean & submitted
Fix my indexing

Industries

Where this performs best

Trades & Home Services

Plumbers, electricians, contractors, renovators.

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HVAC

Furnace, AC, heat pumps and service plans.

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Ecommerce

WooCommerce and Shopify stores growing profitably.

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Real Estate Developers

Condo, townhome and master-planned communities.

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FAQ

Straight answers

My Lighthouse score is high, so why do Core Web Vitals still fail?

The score is one simulated lab test. The pass or fail comes from real Chrome visitors over 28 days, on their own phones and networks. I optimize for that real-user data.

Does site speed affect my Google Ads?

Yes. Landing page experience is part of Quality Score, and faster pages convert more of the clicks you pay for, so a faster site lowers your cost per acquisition.

Can a Divi site pass Core Web Vitals?

Yes. With Divi’s performance options, good hosting, and disciplined handling of images, fonts and scripts, Divi sites pass on both mobile and desktop.

Free audit

Get a free PageSpeed & Core Web Vitals audit.

I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.

  • Reviewed by me, not a junior account manager
  • Tracking and conversion accuracy check
  • Benchmark vs your industry and the Canadian market
  • No contract, no obligation

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