Google Search Console help
Get every page that matters indexed, and keep it there.
Search Console setup, indexing audits and error clean-up: 404s, soft 404s, redirect chains, canonicals and sitemaps fixed so Google crawls, indexes and ranks the pages that make you money.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google Search Console help, at a glance
Google Search Console help from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Search Console help: indexing errors fixed, 404s and soft 404s cleared, 301 redirects mapped and sitemaps cleaned so your key pages get indexed.
Google’s own documentation: Search Console Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Google Search Console works
- 01
Your direct line to Google Search
Search Console is Google’s free tool for seeing how it crawls, indexes and shows your site. The Performance report breaks down clicks, impressions, click-through rate and average position by search query and page.
- 02
The Page indexing report
Every URL Google knows about is grouped as indexed or not indexed, with the reason: not found (404), soft 404, redirect error, server error (5xx), excluded by noindex, duplicate canonical, or crawled but not indexed.
- 03
URL Inspection
Check any single URL: whether it’s indexed, the live status code, the rendered page, which canonical Google chose, and request indexing once it’s fixed.
- 04
Sitemaps, vitals and alerts
Submit XML sitemaps, watch the Core Web Vitals report, and get notified of manual actions and security issues before they cost you traffic.
Scope
What I handle for you
Setup & verification
Domain property verified by DNS, covering http, https, www and subdomains, then linked to GA4 and Google Ads.
Indexing audit
Every “not indexed” reason triaged by business value, so important pages are fixed first.
404s & soft 404s
Pages that are really gone return a proper 404 or 410; moved pages get a 301 to their closest match — never a mass redirect to the homepage.
301 redirect mapping
Redesigns and migrations mapped URL by URL; redirect chains and loops collapsed to a single hop.
Canonicals, sitemaps & robots.txt
Duplicate and parameter URLs consolidated, clean sitemaps of indexable pages only, nothing important blocked.
CTR & ranking wins
Pages with high impressions but low clicks get rewritten titles and descriptions; queries ranking on page two get content support.
What good looks like
Errors down. Indexed pages and clicks up.
Google Search Console performance
Last 12 months · Google Search Console
Technical SEO & speed
Pair it with a faster site.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
Industries
Where this performs best
FAQ
Straight answers
Do 404 errors hurt my rankings?
Not by themselves. A 404 is the right answer for a page that is truly gone. They matter when the old URL had traffic, backlinks or internal links, or is still in your sitemap. Those get a 301 to the closest matching page.
Can’t I just redirect every 404 to the homepage?
No. Google tends to treat mass redirects to the homepage as soft 404s, and visitors land somewhere useless. Each old URL goes to its closest relevant replacement, or returns a real 404 or 410.
How long until fixes show up?
Priority pages can be submitted through URL Inspection straight away. The Page indexing report updates as Google recrawls, so most clean-ups show over a few days to a few weeks.
Free audit
Get a free Google Search Console audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871