(416) 234-1871Free audit

HVAC Google Ads

HVAC marketing that books installs, not just tune-ups.

Performance Max, Local Services Ads and Search tuned for furnace, AC and heat pump installs — the high-ticket jobs — with weather-aware budgets for Canadian seasons.

Get a free auditCall (416) 234-1871
  • Google Ads & Analytics certified
  • 20+ years · millions in spend managed
  • Canadian owned & operated

Average cost per lead in CAD †

Best format: Performance Max

$100.64

SearchLight Digital HVAC benchmark, Jan 2026 — 816 contractors (via Webtonic) · converted from USD at 1.3978

Typical Canadian CPC$4 – $12CAD · Consultus Digital 2026

At a glance

HVAC Google Ads, at a glance

HVAC Google Ads from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. HVAC Google Ads that book furnace, AC and heat pump installs: Performance Max, Local Services Ads and weather-aware budgets for Canadian seasons.

Google’s own documentation: Google Ads Help

  • Fully certifiedEvery Google Ads and Google Analytics certification.
  • 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
  • Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.

Benchmarks

Average cost per lead by Google format.

For HVAC, Performance Max is the best-performing format in published benchmarks. Every figure is in Canadian dollars — my job is to beat them in your market.

Average cost per lead · Canadian dollars

Performance Max Best performer$100.64†1
Local Services Ads$106.86†2
Search Ads (HVAC, Canada)$179.003
  1. SearchLight Digital HVAC benchmark, Jan 2026 — 816 contractors (via Webtonic)
  2. 99calls — LSA cost per lead by industry, Q1 2026
  3. Debut Marketing — Google Ads cost per lead by trade, Canada 2026 (CAD)

All figures in Canadian dollars. Canadian-measured benchmarks are shown as published. † No Canada-only figure is published for this format, so the North American benchmark is converted at $1 USD = $1.3978 CAD (Bank of Canada 2025 average). Your own market is benchmarked in your audit.

Playbook

How I lower cost per acquisition for HVAC.

01

Split install vs repair

Separate campaigns and bids so $12K heat pump installs aren’t priced like $150 service calls.

02

Weather triggers

Budgets rise before cold snaps and heat waves hit, not after.

03

Rebate-led ads

Federal and provincial heat pump and efficiency programs used as offers where they apply.

04

Service-plan remarketing

Past customers retargeted for maintenance plans and replacements.

Typical starting budget mix

A starting point. The audit sets your real mix from your data.

  • Performance Max35%
  • Local Services Ads30%
  • Search25%
  • YouTube10%

What good looks like

HVAC account dashboard.

HVAC — Google Ads

Last 12 months · CAD · Google Ads + GA4

Illustrative example
Install leads486+73%
Cost per lead$41.20−47%
Avg. ticket$8.4Kinstalls
Closed ROAS14.6×+6.1×
ConversionsCost per conversion
JFMAMJJASOND$41.20

Ad formats

Formats I run for HVAC

Search Ads

Show up the moment someone searches for what you sell.

Explore

Performance Max

One AI-driven campaign across all of Google.

Explore

Display & Remarketing

Stay in front of visitors until they come back and buy.

Explore

Technical SEO & speed

A fast, fully indexed site for your HVAC business.

A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.

PageSpeed & Core Web Vitals

Pass Google’s real-user assessment on mobile and desktop.

  • LCPLoading≤ 2.5s
  • INPResponsiveness≤ 200ms
  • CLSVisual stability≤ 0.1

Good thresholds, met by 75% of real visits.

Speed up my site

Google Search Console

Every page that matters crawled, indexed and error-free.

  • Not found (404)Restored or 301’d
  • Soft 404Cleared
  • Redirect chainsOne hop
  • Duplicate canonicalsConsolidated
  • XML sitemapClean & submitted
Fix my indexing

Made in Canada

Built for the Canadian market.

Most benchmarks and agencies are US-centric. Canadian auctions, seasons and privacy laws are different — and that’s where I’ve spent 20+ years.

Canadian owned & operated

Based in Toronto, Ontario. Your account is run here, by me.

Canadian market expertise

Province-level seasonality, CAD budgets and city-by-city competition across every industry.

CASL, PIPEDA & Law 25

Consent Mode and tracking set up for Canadian privacy rules, including Quebec.

English & French campaigns

Bilingual targeting and creative for national and Quebec audiences.

Free audit

Get a free audit for your HVAC business.

I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.

  • Reviewed by me, not a junior account manager
  • Tracking and conversion accuracy check
  • Benchmark vs your industry and the Canadian market
  • No contract, no obligation

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