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Google Ads by industry

Google Ads playbooks for your industry.

Benchmarks, the best-performing format and a proven playbook for trades, HVAC, roofing, ecommerce, real estate, law and development.

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At a glance

Google Ads by industry, at a glance

Google Ads by industry from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Ads by industry: cost per lead benchmarks and proven playbooks for trades, HVAC, roofing, ecommerce, realtors, law firms and developers in Canada.

Google’s own documentation: Google Ads Help

  • Fully certifiedEvery Google Ads and Google Analytics certification.
  • 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
  • Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.

Trades & Home Services

Plumbers, electricians, contractors, renovators.

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HVAC

Furnace, AC, heat pumps and service plans.

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Roofing

Replacements, repairs, storm and commercial roofing.

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Ecommerce

WooCommerce and Shopify stores growing profitably.

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Enterprise Ecommerce

Large catalogues, big budgets, multiple markets.

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Realtors

Buyer and seller leads for agents and brokerages.

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Law Firms

Personal injury, criminal, family, employment and more.

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Real Estate Developers

Condo, townhome and master-planned communities.

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Canadian benchmarks · CAD

What a lead costs in Canada on the best-performing Google format.

Published benchmarks in Canadian dollars — the bar I aim to beat for every client.

Trades & Home ServicesLocal Services Ads · Canadian data$59.00HVACPerformance Max · converted to CAD †$100.64RoofingLocal Services Ads · Canadian data$148.00EcommercePerformance Max · converted to CAD †$60.33Enterprise EcommerceShopping Ads · converted to CAD †$67.89RealtorsLocal Services Ads · converted to CAD †$21.39Law FirmsSearch Ads · converted to CAD †$183.99Real Estate DevelopersSearch Ads · converted to CAD †$143.29

All figures in Canadian dollars; sources on each industry page. † No Canada-only figure is published for these industries, so the North American benchmark is converted at $1 USD = $1.3978 CAD (Bank of Canada 2025 average).

Free audit

Get a free Google Ads audit.

I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.

  • Reviewed by me, not a junior account manager
  • Tracking and conversion accuracy check
  • Benchmark vs your industry and the Canadian market
  • No contract, no obligation

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