Local Services Ads
Top of Google, a trust badge, and you only pay for leads.
Local Services Ads for trades, home services, lawyers and realtors: verification, profile tuning, budget control and lead disputes handled for you.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Local Services Ads, at a glance
Local Services Ads from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Local Services Ads in Canada for trades, HVAC, roofers, realtors and lawyers: verification, profile tuning and lead disputes so you only pay for real leads.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Local Services Ads works
- 01
Pay per lead
You’re charged for a lead — a call, message or booking — not for clicks or impressions.
- 02
Verified badge
Businesses pass Google’s screening (licences, insurance, background checks depending on category) to earn a trust badge.
- 03
Ranking is earned
Placement weighs proximity, reviews, responsiveness, hours and budget. Answering fast matters.
- 04
Dispute bad leads
Leads that aren’t a fit — wrong service, wrong area, spam — can be disputed for credit.
Scope
What I handle for you
Verification & profile
Licences, insurance and screening handled, with categories, service areas and hours set correctly.
Lead handling
Fast response routines, booking settings and call recording so leads turn into jobs.
Disputes & budget
Weekly lead review, credit requests for invalid leads, and budget moved to the best job types.
What good looks like
Conversions up. Cost per acquisition down.
Local Services Ads performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
HVAC, roofing, plumbing, trades, realtors and law firms.
FAQ
Straight answers
Is LSA available in Canada?
Yes, in many categories and cities. I’ll confirm availability for your trade and service area during the audit.
LSA or Search ads?
Both. LSA owns the very top with low-cost leads; Search captures overflow and the services LSA doesn’t cover.
Free audit
Get a free Local Services Ads audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871