Canadian Google Ads expert · 20+ years
Every Google channel.
One expert.
Lower cost per acquisition.
Search, Performance Max, Local Services, Shopping, Display, YouTube, GA4, Tag Manager, Merchant Center, Search Console and Core Web Vitals — run by a fully certified specialist who has managed millions in Google ad spend across every industry.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
Account overview
Last 12 months · CAD · Google Ads + GA4
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Google Ads Measurement
- AI-Powered Performance Ads
- Google Analytics
- Tag Manager
- Merchant Center
- Business Profile
- Local Services Ads
- Performance Max
- Looker Studio
At a glance
Your Google Ads expert in Canada
Google Ads expert from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Ads expert in Canada with 20+ years and millions in managed spend. Search, PMax, Local Services, GA4 and GTM built for lower CPA. Free audit.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
Services
Every Google platform, under one roof.
Google Ads Management
Full-account strategy, builds and daily optimization.
ExploreGoogle Analytics 4
GA4 setup, key events, audiences and reporting.
ExploreGoogle Tag Manager
Clean containers, server-side tagging, enhanced conversions.
ExploreGoogle Merchant Center
Feeds, diagnostics, free listings and Shopping readiness.
ExploreGoogle Business Profile
Location optimization for Maps and the local pack.
ExploreGoogle Search Console
Indexing fixes, 404s, 301 redirects and search data.
ExplorePageSpeed & Core Web Vitals
Pass Core Web Vitals: faster LCP, INP and CLS.
ExploreEvery Google ad format
The right format for every moment.
Capture buyers at the exact moment they search.
Search campaigns built on intent: tight keyword themes, responsive search ads, and Smart Bidding pointed at the conversions that make you money.
Best for: Law firms, high-ticket trades, B2B and anyone with clear search demand.
- Keywords match intent. You bid on keyword themes; match types and negatives decide which searches trigger your ad.
- Responsive search ads. Supply up to 15 headlines and 4 descriptions; Google tests combinations and serves the best one for each search.
- Assets expand the ad. Sitelinks, callouts, calls, locations, images and prices make your ad bigger and more clickable at no extra cost per impression.
Performance Max, with the controls Google doesn’t turn on for you.
PMax reaches Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign. I run it with clean feeds, strong audience signals, brand exclusions and real profit data.
Best for: Ecommerce, multi-location service brands and HVAC.
- One goal, every channel. You set a conversion goal and budget; Google’s AI places ads across all its inventory to hit it.
- Asset groups are the creative. Headlines, images, videos and your product feed are assembled into ads for each placement.
- Audience signals steer it. Customer lists, search themes and website visitors tell the AI who to look for first.
Bring back the 97% who didn’t convert the first time.
Display and remarketing campaigns that follow your visitors across millions of sites and apps on the Google Display Network, with frequency caps and offers that pull them back.
Best for: Ecommerce, long sales cycles (developers, real estate) and law.
- A huge network. The Google Display Network spans millions of websites, apps and Google properties like YouTube and Gmail.
- Responsive display ads. Upload images, logos, headlines and descriptions; Google builds ads to fit every placement.
- Remarketing lists. The Google tag and GA4 build audiences from people who visited, viewed products or started a form.
Shopping campaigns structured around margin, not just revenue.
Standard Shopping and Performance Max working together, segmented by margin and best sellers with custom labels, so your ROAS reflects profit.
Best for: Every ecommerce store, from one SKU to one million.
- Ads built from your feed. Google pulls title, image, price and store name from Merchant Center to build each product ad.
- Search queries, not keywords. Shopping matches searches to your product data, so feed quality decides what you show for.
- Standard vs Performance Max. Standard Shopping gives granular control; PMax adds reach across YouTube, Display and Discover.
Top of Google, a trust badge, and you only pay for leads.
Local Services Ads for trades, home services, lawyers and realtors: verification, profile tuning, budget control and lead disputes handled for you.
Best for: HVAC, roofing, plumbing, trades, realtors and law firms.
- Pay per lead. You’re charged for a lead — a call, message or booking — not for clicks or impressions.
- Verified badge. Businesses pass Google’s screening (licences, insurance, background checks depending on category) to earn a trust badge.
- Ranking is earned. Placement weighs proximity, reviews, responsiveness, hours and budget. Answering fast matters.
Create demand on YouTube, then harvest it on Search.
Demand Gen and YouTube campaigns across in-stream, Shorts, Discover and Gmail, measured by lift in branded search and conversions — not just views.
Best for: Developers, enterprise ecommerce and brand launches.
- Built for discovery. Demand Gen serves image and video ads across YouTube (including Shorts), Discover and Gmail.
- Lookalike segments. Seed lists of customers to find new people who look like them.
- Conversion bidding. Optimize for conversions or value, not just views, with the same Smart Bidding as Search.
Make the phone ring — and keep it ringing after call-only ads retire.
Google stopped allowing new call-only ads in February 2026 and existing ones stop serving in February 2027. I migrate phone-first campaigns to responsive search ads with call assets, with call tracking tied to booked jobs.
Best for: Emergency trades, HVAC, roofing, towing and legal intake.
- The format is changing. Call-only ads are being replaced by responsive search ads with call assets. Creation ended February 2026; serving ends February 2027.
- Call assets on mobile. A call button sits on your search ad; a tap dials you directly instead of opening the site.
- Calls as conversions. Google forwarding numbers count calls over a minimum length, so bidding optimizes for real conversations.
Technical SEO & speed
Technical SEO and site speed, handled.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Canadian benchmarks · CAD
What a lead costs in Canada on the best-performing Google format.
Published benchmarks in Canadian dollars — the bar I aim to beat for every client.
All figures in Canadian dollars; sources on each industry page. † No Canada-only figure is published for these industries, so the North American benchmark is converted at $1 USD = $1.3978 CAD (Bank of Canada 2025 average).
Experience
Twenty years inside every Google product.
I’ve run Google Ads since the AdWords days — through Shopping, Smart Bidding, GA4 and Performance Max — managing millions in ad spend and delivering strong ROAS for every industry on this site. I hold every Google Ads and Google Analytics certification, and I still build and run every account myself.
About me- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Google Ads Measurement
- AI-Powered Performance Ads
- Google Analytics
Client results
What a well-run account looks like.
ROAS calculator
What should a customer cost you?
Move the sliders to see how cost per click, conversion rate and close rate shape your cost per acquisition.
Estimates in Canadian dollars. Your audit uses your real account data.
Process
From audit to scale in five steps.
- 1
Audit
Every campaign, keyword, tag and conversion reviewed. You get a written report of wasted spend and quick wins.
- 2
Track
GA4, Tag Manager and enhanced conversions fixed so every lead and sale is counted once.
- 3
Build
Campaigns rebuilt around margin and intent across the right Google formats.
- 4
Optimize
Weekly search terms, bids, assets and landing page tests.
- 5
Scale
Budget moves to what’s proven, with CPA and ROAS guardrails.
Made in Canada
Built for the Canadian market.
Most benchmarks and agencies are US-centric. Canadian auctions, seasons and privacy laws are different — and that’s where I’ve spent 20+ years.
Canadian owned & operated
Based in Toronto, Ontario. Your account is run here, by me.
Canadian market expertise
Province-level seasonality, CAD budgets and city-by-city competition across every industry.
CASL, PIPEDA & Law 25
Consent Mode and tracking set up for Canadian privacy rules, including Quebec.
English & French campaigns
Bilingual targeting and creative for national and Quebec audiences.
FAQ
Straight answers
Who actually runs my account?
I do. No hand-offs to junior staff: the person who audits your account is the person who builds and optimizes it.
Which Google products do you cover?
All of them: Google Ads (Search, Performance Max, Shopping, Display, YouTube, Demand Gen, Local Services, call campaigns), GA4, Tag Manager, Merchant Center, Business Profile, Search Console, PageSpeed Insights and Looker Studio.
Do you only work with Canadian businesses?
I’m Canadian owned and operated and know Canadian markets deeply, but I also run campaigns targeting the US and other markets.
How do you report results?
A live dashboard of spend, leads or sales, cost per acquisition and ROAS, plus a monthly call to walk through what changed and what’s next.
Free audit
Find out what your Google Ads should be costing you.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871