Google Ads for contractors

More booked jobs for trades, at a lower cost per lead.

Local Services Ads for eligible Canadian trades like plumbing, electrical and HVAC, plus Search and Business Profile for contractors and renovators, so you win the phone call before a competitor does.

Get a free audit Call (416) 234-1871

Google Ads & Analytics certified
20+ years · millions in spend managed
Canadian owned & operated

Canadian average cost per lead

Best format: Local Services Ads

$59.00

Debut Marketing — Google Local Services Ads in Canada, 2026 (CAD)

Typical Canadian CPC$4 – $12CAD · Consultus Digital 2026

At a glance

Google Ads for contractors, at a glance

Google Ads for contractors from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Ads for contractors and trades: Local Services Ads, Search and Business Profile tuned to book more jobs at a lower cost per lead across Canada.

Google’s own documentation: Google Ads Help

Fully certifiedEvery Google Ads and Google Analytics certification.
20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.

Benchmarks

Average cost per lead by Google format.

For trades & home services, Local Services Ads is the best-performing format in published benchmarks. Every figure is in Canadian dollars — my job is to beat them in your market.

Average cost per lead · Canadian dollars

Local Services Ads (all contractors) Best performer$59.00¹

Search Ads (all contractors)$121.00¹

Search Ads (general contracting & remodeling)$224.00²

All figures in Canadian dollars. Canadian-measured benchmarks are shown as published. Your own market is benchmarked in your audit.

Playbook

How I lower cost per acquisition for trades & home services.

Win the top slot with LSA

For LSA-eligible trades in Canada: verified badge, tight service areas and fast lead response.

Search for the jobs LSA misses

Specialty services, commercial work and overflow demand.

Track to booked job

Calls and forms imported as conversions, closed jobs fed back to bidding.

Seasonal budget shifts

Canadian seasonality planned months ahead — spring thaw, fall prep, winter emergencies.

Typical starting budget mix

A starting point. The audit sets your real mix from your data.

Local Services Ads45%
Search35%
Performance Max12%
Remarketing8%

What good looks like

Trades & Home Services account dashboard.

Trades & Home Services — Google Ads

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Booked jobs318+82%

Cost per lead$29.60−52%

Close rate44%+12 pts

Return on spend11.2×+5.4×

ConversionsCost per conversion

Ad formats

Formats I run for trades & home services

Search Ads

Show up the moment someone searches for what you sell.

Explore

Performance Max

One AI-driven campaign across all of Google.

Explore

Display & Remarketing

Stay in front of visitors until they come back and buy.

Explore

Local Services Ads

Pay per lead, not per click, at the very top of Google.

Explore

Technical SEO & speed

A fast, fully indexed site for your trades & home services business.

A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.

PageSpeed & Core Web Vitals

Pass Google’s real-user assessment on mobile and desktop.

LCPLoading≤ 2.5s
INPResponsiveness≤ 200ms
CLSVisual stability≤ 0.1

Good thresholds, met by 75% of real visits.

Speed up my site

Google Search Console

Every page that matters crawled, indexed and error-free.

Not found (404)Restored or 301’d
Soft 404Cleared
Redirect chainsOne hop
Duplicate canonicalsConsolidated
XML sitemapClean & submitted

Fix my indexing

Made in Canada

Built for the Canadian market.

Most benchmarks and agencies are US-centric. Canadian auctions, seasons and privacy laws are different — and that’s where I’ve spent 20+ years.

Canadian owned & operated

Based in Toronto, Ontario. Your account is run here, by me.

Canadian market expertise

Province-level seasonality, CAD budgets and city-by-city competition across every industry.

CASL, PIPEDA & Law 25

Consent Mode and tracking set up for Canadian privacy rules, including Quebec.

English & French campaigns

Bilingual targeting and creative for national and Quebec audiences.

Free audit

Get a free audit for your trades & home services business.

I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.

Reviewed by me, not a junior account manager
Tracking and conversion accuracy check
Benchmark vs your industry and the Canadian market
No contract, no obligation

Prefer to talk? (416) 234-1871