Google Business Profile optimization
Own the map in every city you serve.
Business Profile optimization for single and multi-location brands: categories, services, photos, posts and review flow tuned to win calls and direction requests.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google Business Profile optimization, at a glance
Google Business Profile optimization from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Business Profile optimization for single and multi-location businesses: categories, reviews, posts and tracking that win calls and map pack rankings.
Google’s own documentation: Google Business Profile Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Google Business Profile works
- 01
Your free listing on Search & Maps
Your profile shows your hours, reviews, photos, services and call button wherever people look you up locally.
- 02
Relevance, distance, prominence
Google ranks local results on how well a profile matches the search, how close it is, and how well known and reviewed the business is.
- 03
Reviews drive both rank and clicks
Steady, recent reviews with owner replies build prominence and convert browsers into callers.
- 04
Profiles feed your ads
Linked profiles power location assets, Local Services Ads and Performance Max store goals.
Scope
What I handle for you
Profile audit
Primary/secondary categories, NAP consistency, service areas and attributes.
Multi-location management
Bulk verification and consistent data across dozens of locations.
Review engine
Automated, compliant review requests and reply templates.
Posts & photos
Monthly offers, updates and geo-relevant imagery.
Spam & suspension help
Reinstatement and competitor spam reporting.
Call & direction tracking
UTM-tagged links and call tracking so profile leads show in GA4.
What good looks like
Conversions up. Cost per acquisition down.
Google Business Profile performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Industries
Where this performs best
FAQ
Straight answers
Can you get me more reviews?
Yes, through a request flow that asks every real customer at the right moment. No fake or incentivized reviews — they violate Google’s policies and put your profile at risk.
Free audit
Get a free Google Business Profile audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871