Google Ads for real estate developers
Fill registration lists and sales centres for new developments.
Pre-launch to sell-out campaigns for large development companies: registration funnels, YouTube and Demand Gen for awareness, Search for intent, and CRM-tied reporting to cost per sale.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
Average cost per lead in CAD †
Best format: Search Ads
$143.29WordStream by LocaliQ 2026 Search Advertising Benchmarks (via AdWave) · converted from USD at 1.3978
At a glance
Google Ads for real estate developers, at a glance
Google Ads for real estate developers from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Ads for real estate developers: pre-launch registration, YouTube and Demand Gen awareness, and Search tracked to cost per registration and sale.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
Benchmarks
Average cost per lead by Google format.
For real estate developers, Search Ads is the best-performing format in published benchmarks. Every figure is in Canadian dollars — my job is to beat them in your market.
Average cost per lead · Canadian dollars
- WordStream by LocaliQ 2026 Search Advertising Benchmarks (via AdWave)
- Debut Marketing — Google Ads cost per lead by trade, Canada 2026 (CAD)
All figures in Canadian dollars. Canadian-measured benchmarks are shown as published. † No Canada-only figure is published for this format, so the North American benchmark is converted at $1 USD = $1.3978 CAD (Bank of Canada 2025 average). Your own market is benchmarked in your audit.
Playbook
How I lower cost per acquisition for real estate developers.
Pre-launch registration
VIP list growth months ahead of launch.
Demand creation
YouTube and Demand Gen to reach buyers before they search.
Cost per sale reporting
Registrations, appointments and purchases tied back to campaigns.
Investor & end-user splits
Separate messaging, targeting and offers for each buyer type.
Typical starting budget mix
A starting point. The audit sets your real mix from your data.
- Search35%
- YouTube & Demand Gen30%
- Performance Max20%
- Remarketing15%
What good looks like
Real Estate Developers account dashboard.
Real Estate Developers — Google Ads
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
A fast, fully indexed site for your real estate developers business.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Made in Canada
Built for the Canadian market.
Most benchmarks and agencies are US-centric. Canadian auctions, seasons and privacy laws are different — and that’s where I’ve spent 20+ years.
Canadian owned & operated
Based in Toronto, Ontario. Your account is run here, by me.
Canadian market expertise
Province-level seasonality, CAD budgets and city-by-city competition across every industry.
CASL, PIPEDA & Law 25
Consent Mode and tracking set up for Canadian privacy rules, including Quebec.
English & French campaigns
Bilingual targeting and creative for national and Quebec audiences.
Free audit
Get a free audit for your real estate developers business.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871