Google Shopping ads management
Shopping campaigns structured around margin, not just revenue.
Standard Shopping and Performance Max working together, segmented by margin and best sellers with custom labels, so your ROAS reflects profit.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google Shopping ads management, at a glance
Google Shopping ads management from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Shopping ads management structured around margin: Standard Shopping plus Performance Max, custom labels and feed work that turn ROAS into profit.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Shopping Ads works
- 01
Ads built from your feed
Google pulls title, image, price and store name from Merchant Center to build each product ad.
- 02
Search queries, not keywords
Shopping matches searches to your product data, so feed quality decides what you show for.
- 03
Standard vs Performance Max
Standard Shopping gives granular control; PMax adds reach across YouTube, Display and Discover.
- 04
Custom labels unlock strategy
Labels for margin, season and price band let you bid harder on what earns the most.
Scope
What I handle for you
Campaign structure
Standard Shopping and Performance Max split by margin, best sellers and price band using custom labels.
Feed-led optimization
Titles, product types and GTINs improved so products match more of the right searches.
Search term control
Negative keywords and priority settings that keep budget on profitable queries.
What good looks like
Conversions up. Cost per acquisition down.
Shopping Ads performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Every ecommerce store, from one SKU to one million.
FAQ
Straight answers
Standard Shopping or PMax?
Usually both: Standard Shopping for hero products where you want control, PMax for reach and new-product discovery.
Free audit
Get a free Shopping Ads audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871