Google Ads for roofers
Roofing leads at a fraction of the Search benchmark.
Roofing is one of the most expensive Search categories. Local Services Ads, storm-response campaigns and replacement-focused landing pages bring the cost per lead down hard.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
Canadian average cost per lead
Best format: Local Services Ads
$148.00Debut Marketing — Google Ads cost per lead by trade, Canada 2026 (CAD)
At a glance
Google Ads for roofers, at a glance
Google Ads for roofers from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Ads for roofers: Local Services Ads, storm-response campaigns and replacement-focused pages that cut roofing cost per lead below Search averages.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
Benchmarks
Average cost per lead by Google format.
For roofing, Local Services Ads is the best-performing format in published benchmarks. Every figure is in Canadian dollars — my job is to beat them in your market.
Average cost per lead · Canadian dollars
All figures in Canadian dollars. Canadian-measured benchmarks are shown as published. Your own market is benchmarked in your audit.
Playbook
How I lower cost per acquisition for roofing.
Replacement over repair
Keywords, bids and pages tilted toward full replacements.
Storm response
Pre-built campaigns switched on after wind and hail events in your service area.
Financing offers
Monthly-payment messaging that lifts conversion on high-ticket jobs.
Long-cycle remarketing
Homeowners comparing quotes for weeks stay in front of you.
Typical starting budget mix
A starting point. The audit sets your real mix from your data.
- Local Services Ads45%
- Search30%
- Performance Max15%
- Remarketing10%
What good looks like
Roofing account dashboard.
Roofing — Google Ads
Last 12 months · CAD · Google Ads + GA4
Ad formats
Formats I run for roofing
Search Ads
Show up the moment someone searches for what you sell.
ExplorePerformance Max
One AI-driven campaign across all of Google.
ExploreDisplay & Remarketing
Stay in front of visitors until they come back and buy.
ExploreLocal Services Ads
Pay per lead, not per click, at the very top of Google.
ExploreTechnical SEO & speed
A fast, fully indexed site for your roofing business.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Made in Canada
Built for the Canadian market.
Most benchmarks and agencies are US-centric. Canadian auctions, seasons and privacy laws are different — and that’s where I’ve spent 20+ years.
Canadian owned & operated
Based in Toronto, Ontario. Your account is run here, by me.
Canadian market expertise
Province-level seasonality, CAD budgets and city-by-city competition across every industry.
CASL, PIPEDA & Law 25
Consent Mode and tracking set up for Canadian privacy rules, including Quebec.
English & French campaigns
Bilingual targeting and creative for national and Quebec audiences.
Free audit
Get a free audit for your roofing business.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871