Google Ads management
Google Ads managed by someone who has run it since it was AdWords.
Account structure, bidding, creative and conversion tracking engineered around one number: what each customer costs you. 20+ years, every campaign type, millions in managed spend.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google Ads management, at a glance
Google Ads management from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Ads management by a certified 20-year Canadian specialist: account structure, Smart Bidding and conversion tracking built to lower your CPA.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Google Ads Management works
- 01
The auction runs on every search
Each time someone searches, Google runs an auction. Your position comes from Ad Rank: your bid, the quality of your ad and landing page, and the context of the search. Better quality means you can win for less.
- 02
Quality Score sets your price
Google scores keywords on expected click-through rate, ad relevance and landing page experience. Lifting those three is the cheapest way to lower cost per click.
- 03
Smart Bidding needs clean signals
Target CPA, Target ROAS and Maximize Conversion Value bid in real time on each auction. They are only as good as the conversion data you feed them, which is why tracking comes first.
- 04
Campaign types share one budget
Search, Performance Max, Shopping, Display, YouTube and Demand Gen each reach people at a different moment. The win is in the mix, not in any single campaign.
Scope
What I handle for you
Account audit & rebuild
Wasted-spend analysis, search term mining, structure built around margin and intent.
Conversion architecture
Primary vs secondary goals, enhanced conversions, offline import of closed sales.
Bidding strategy
Portfolio tCPA/tROAS, value rules, seasonality adjustments and budget pacing.
Creative & landing pages
Responsive search ads, asset testing and landing pages built to convert.
Negative keyword control
Weekly search term review so you never pay twice for a bad query.
Reporting you can read
A live Looker Studio dashboard of spend, CPA, ROAS and revenue — no vanity metrics.
What good looks like
Conversions up. Cost per acquisition down.
Google Ads Management performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Industries
Where this performs best
FAQ
Straight answers
How fast will I see results?
Most accounts see cleaner data and lower wasted spend in the first 30 days. Smart Bidding needs a learning period, so the bigger CPA drops usually land in months two and three.
Do you lock me into a contract?
No. Month-to-month, and you own the Google Ads account, the data and every asset we build.
What budget do I need?
Enough to give Smart Bidding roughly 30 conversions a month per campaign. For local service businesses that is often $2,500–$5,000 a month; ecommerce varies by margin.
Free audit
Get a free Google Ads Management audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871