Google remarketing ads
Bring back the 97% who didn’t convert the first time.
Display and remarketing campaigns that follow your visitors across millions of sites and apps on the Google Display Network, with frequency caps and offers that pull them back.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google remarketing ads, at a glance
Google remarketing ads from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google remarketing ads and Display campaigns that bring back visitors who didn’t convert, with smart frequency caps, audiences and offers.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Display & Remarketing works
- 01
A huge network
The Google Display Network spans millions of websites, apps and Google properties like YouTube and Gmail.
- 02
Responsive display ads
Upload images, logos, headlines and descriptions; Google builds ads to fit every placement.
- 03
Remarketing lists
The Google tag and GA4 build audiences from people who visited, viewed products or started a form.
- 04
Customer Match
Upload your customer list to reach — or exclude — past buyers.
Scope
What I handle for you
Audience builds
Remarketing lists by page, product and funnel stage from the Google tag and GA4, plus Customer Match.
Creative that brings people back
Responsive display ads with clear offers, refreshed before fatigue sets in.
Frequency & placement control
Frequency caps, placement exclusions and short windows so the ads stay helpful.
What good looks like
Conversions up. Cost per acquisition down.
Display & Remarketing performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Ecommerce, long sales cycles (developers, real estate) and law.
FAQ
Straight answers
Won’t people find retargeting creepy?
Not with sensible frequency caps, short windows and useful offers. The goal is a reminder, not a stalker.
Free audit
Get a free Display & Remarketing audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871