Google Search Ads management
Capture buyers at the exact moment they search.
Search campaigns built on intent: tight keyword themes, responsive search ads, and Smart Bidding pointed at the conversions that make you money.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google Search Ads management, at a glance
Google Search Ads management from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Search Ads management built on intent: tight keyword themes, responsive search ads and Smart Bidding aimed at the leads and sales that pay you back.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Search Ads works
- 01
Keywords match intent
You bid on keyword themes; match types and negatives decide which searches trigger your ad.
- 02
Responsive search ads
Supply up to 15 headlines and 4 descriptions; Google tests combinations and serves the best one for each search.
- 03
Assets expand the ad
Sitelinks, callouts, calls, locations, images and prices make your ad bigger and more clickable at no extra cost per impression.
- 04
Pay per click
You pay only when someone clicks, and the price is set by the auction, not a fixed rate.
Scope
What I handle for you
Keyword & intent mapping
Themes built around how buyers actually search, with match types and negatives that cut waste from day one.
Responsive search ads
Headline and description testing, pinned where it matters, plus sitelinks, callouts, calls and prices.
Smart Bidding setup
Target CPA or target ROAS set from real conversion data, with offline sales fed back to bidding.
What good looks like
Conversions up. Cost per acquisition down.
Search Ads performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Law firms, high-ticket trades, B2B and anyone with clear search demand.
Industries
Where this performs best
FAQ
Straight answers
Broad, phrase or exact match?
All three have a job. Broad match with Smart Bidding finds new demand; exact match protects your best terms. The search term report decides the mix.
Free audit
Get a free Search Ads audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871