Google call ads
Make the phone ring — and keep it ringing after call-only ads retire.
Google stopped allowing new call-only ads in February 2026 and existing ones stop serving in February 2027. I migrate phone-first campaigns to responsive search ads with call assets, with call tracking tied to booked jobs.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google call ads, at a glance
Google call ads from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google call ads stop serving in February 2027. Migrate to responsive search ads with call assets and call tracking tied to booked jobs. Phone-first experts.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Call Ads & Call Assets works
- 01
The format is changing
Call-only ads are being replaced by responsive search ads with call assets. Creation ended February 2026; serving ends February 2027.
- 02
Call assets on mobile
A call button sits on your search ad; a tap dials you directly instead of opening the site.
- 03
Calls as conversions
Google forwarding numbers count calls over a minimum length, so bidding optimizes for real conversations.
- 04
Schedule by hours
Show call options only when someone is there to answer.
Scope
What I handle for you
Migration plan
Every call-only ad group rebuilt as responsive search ads with call assets before February 2027.
Call tracking
Google forwarding numbers and minimum call length set so only real conversations count.
Booked-job feedback
Calls matched to booked jobs and imported back so bidding learns what a good call looks like.
What good looks like
Conversions up. Cost per acquisition down.
Call Ads & Call Assets performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Emergency trades, HVAC, roofing, towing and legal intake.
Industries
Where this performs best
FAQ
Straight answers
Do I need to do anything now?
Yes, if you still run call-only ads. Ad groups that only have call ads go dark in February 2027, so build and test the replacement responsive search ads with call assets now.
Free audit
Get a free Call Ads & Call Assets audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871