Google Ads for realtors
Buyer and seller leads for realtors, without the portal fees.
Local Services Ads, Search and remarketing for agents and teams: home-valuation offers for sellers, listing alerts for buyers, and follow-up that turns clicks into appointments.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
Average cost per lead in CAD †
Best format: Local Services Ads
$21.3999calls — LSA cost per lead by industry, Q1 2026 · converted from USD at 1.3978
At a glance
Google Ads for realtors, at a glance
Google Ads for realtors from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Ads for realtors: Local Services Ads, home valuation campaigns and listing remarketing that generate buyer and seller leads without portal fees.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
Benchmarks
Average cost per lead by Google format.
For realtors, Local Services Ads is the best-performing format in published benchmarks. Every figure is in Canadian dollars — my job is to beat them in your market.
Average cost per lead · Canadian dollars
- 99calls — LSA cost per lead by industry, Q1 2026
- WordStream by LocaliQ 2026 Search Advertising Benchmarks (via AdWave)
All figures in Canadian dollars. Canadian-measured benchmarks are shown as published. † No Canada-only figure is published for this format, so the North American benchmark is converted at $1 USD = $1.3978 CAD (Bank of Canada 2025 average). Your own market is benchmarked in your audit.
Playbook
How I lower cost per acquisition for realtors.
Seller valuation funnel
“What’s my home worth” campaigns by neighbourhood.
Buyer listing alerts
Search and remarketing tied to your IDX listings.
Neighbourhood targeting
Postal-code-level targeting across the GTA and beyond.
CRM follow-up
Leads pushed to your CRM in seconds, with offline conversions back to Google.
Typical starting budget mix
A starting point. The audit sets your real mix from your data.
- Local Services Ads40%
- Search30%
- Remarketing20%
- YouTube10%
What good looks like
Realtors account dashboard.
Realtors — Google Ads
Last 12 months · CAD · Google Ads + GA4
Ad formats
Formats I run for realtors
Search Ads
Show up the moment someone searches for what you sell.
ExplorePerformance Max
One AI-driven campaign across all of Google.
ExploreDisplay & Remarketing
Stay in front of visitors until they come back and buy.
ExploreLocal Services Ads
Pay per lead, not per click, at the very top of Google.
ExploreTechnical SEO & speed
A fast, fully indexed site for your realtors business.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Made in Canada
Built for the Canadian market.
Most benchmarks and agencies are US-centric. Canadian auctions, seasons and privacy laws are different — and that’s where I’ve spent 20+ years.
Canadian owned & operated
Based in Toronto, Ontario. Your account is run here, by me.
Canadian market expertise
Province-level seasonality, CAD budgets and city-by-city competition across every industry.
CASL, PIPEDA & Law 25
Consent Mode and tracking set up for Canadian privacy rules, including Quebec.
English & French campaigns
Bilingual targeting and creative for national and Quebec audiences.
Free audit
Get a free audit for your realtors business.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871