(416) 234-1871Free audit

YouTube ads management

Create demand on YouTube, then harvest it on Search.

Demand Gen and YouTube campaigns across in-stream, Shorts, Discover and Gmail, measured by lift in branded search and conversions — not just views.

Get a free auditCall (416) 234-1871
  • Google Ads & Analytics certified
  • 20+ years · millions in spend managed
  • Canadian owned & operated
Illustrative example
Cost / view$0.03−38%
Branded search lift+34%vs control
View rate38%+9 pts

At a glance

YouTube ads management, at a glance

YouTube ads management from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. YouTube ads management and Demand Gen campaigns across in-stream, Shorts, Discover and Gmail, measured by conversions and branded search lift, not views.

Google’s own documentation: Google Ads Help

  • Fully certifiedEvery Google Ads and Google Analytics certification.
  • 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
  • Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.

The mechanics

How YouTube & Demand Gen works

  1. 01

    Built for discovery

    Demand Gen serves image and video ads across YouTube (including Shorts), Discover and Gmail.

  2. 02

    Lookalike segments

    Seed lists of customers to find new people who look like them.

  3. 03

    Conversion bidding

    Optimize for conversions or value, not just views, with the same Smart Bidding as Search.

  4. 04

    Lift measurement

    Brand and search lift studies prove whether video moved the needle.

Scope

What I handle for you

Audience strategy

Customer-list lookalikes, custom segments and remarketing to reach people before they search.

Video & image creative

Short, offer-led edits for in-stream, Shorts and Discover, made from footage you already have.

Measurement

Conversion bidding plus brand and search lift checks to prove video adds sales.

What good looks like

Conversions up. Cost per acquisition down.

YouTube & Demand Gen performance

Last 12 months · CAD · Google Ads + GA4

Illustrative example
Branded search lift+34%vs control
Cost / view$0.03−38%
Conversions512+77%
View rate38%+9 pts
ConversionsCost per conversion
JFMAMJJASOND$52.10

Technical SEO & speed

Faster, error-free landing pages make every click cheaper.

A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.

PageSpeed & Core Web Vitals

Pass Google’s real-user assessment on mobile and desktop.

  • LCPLoading≤ 2.5s
  • INPResponsiveness≤ 200ms
  • CLSVisual stability≤ 0.1

Good thresholds, met by 75% of real visits.

Speed up my site

Google Search Console

Every page that matters crawled, indexed and error-free.

  • Not found (404)Restored or 301’d
  • Soft 404Cleared
  • Redirect chainsOne hop
  • Duplicate canonicalsConsolidated
  • XML sitemapClean & submitted
Fix my indexing
Best for

Developers, enterprise ecommerce and brand launches.

Industries

Where this performs best

Ecommerce

WooCommerce and Shopify stores growing profitably.

Explore

Enterprise Ecommerce

Large catalogues, big budgets, multiple markets.

Explore

Real Estate Developers

Condo, townhome and master-planned communities.

Explore

FAQ

Straight answers

Do I need expensive video?

No. Well-edited 15–30 second phone or stock footage with a clear offer regularly outperforms polished brand films.

Free audit

Get a free YouTube & Demand Gen audit.

I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.

  • Reviewed by me, not a junior account manager
  • Tracking and conversion accuracy check
  • Benchmark vs your industry and the Canadian market
  • No contract, no obligation

Prefer to talk? (416) 234-1871

Phone