Performance Max management
Performance Max, with the controls Google doesn’t turn on for you.
PMax reaches Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign. I run it with clean feeds, strong audience signals, brand exclusions and real profit data.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Performance Max management, at a glance
Performance Max management from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Performance Max management with clean feeds, audience signals, brand exclusions and profit data so PMax drives new customers, not just inflated ROAS.
Google’s own documentation: Google Ads Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Performance Max works
- 01
One goal, every channel
You set a conversion goal and budget; Google’s AI places ads across all its inventory to hit it.
- 02
Asset groups are the creative
Headlines, images, videos and your product feed are assembled into ads for each placement.
- 03
Audience signals steer it
Customer lists, search themes and website visitors tell the AI who to look for first.
- 04
Controls that matter
Brand exclusions, negative keywords, URL exclusions and value rules keep PMax honest.
Scope
What I handle for you
Asset groups that convert
Headlines, images and video built per product line or service, with audience signals and search themes.
Feed & brand controls
Merchant Center feed tuned, brand exclusions applied and negative keywords added at campaign level.
Profit-based value
Conversion values and value rules weighted to margin, so PMax chases profit, not just revenue.
What good looks like
Conversions up. Cost per acquisition down.
Performance Max performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
Ecommerce, multi-location service brands and HVAC.
FAQ
Straight answers
Will PMax cannibalize my brand search?
It can, which inflates its ROAS. I apply brand exclusions and report new-customer revenue separately so you see the true incremental return.
Free audit
Get a free Performance Max audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871