Google Merchant Center optimization
Product feeds that win the Shopping auction.
Merchant Center setup, feed optimization and disapproval fixes so every product is eligible, accurately priced and titled to match how people actually search.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google Merchant Center optimization, at a glance
Google Merchant Center optimization from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Merchant Center optimization: feed fixes, disapproval recovery, search-led product titles and custom labels so your products win Shopping auctions.
Google’s own documentation: Merchant Center Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Google Merchant Center works
- 01
The feed is the ad
Shopping and Performance Max build product ads from your feed: title, image, price, availability, GTIN and brand. Better data, better ads.
- 02
Diagnostics gate eligibility
Merchant Center checks products against Google’s policies and data requirements. Disapproved items simply don’t show.
- 03
Free listings come built in
Approved products can appear in free listings across the Shopping tab and other Google surfaces, before you spend a dollar.
- 04
Local & promotions extend reach
Local inventory, promotions and product ratings add stores, offers and stars to your product ads.
Scope
What I handle for you
Account setup & verification
Website claim, shipping, tax and return policies configured for Canada and the US.
Feed optimization
Search-led titles, rich descriptions, product types and custom labels for margin bidding.
Disapproval recovery
Policy, pricing mismatch and GTIN issues resolved fast.
Supplemental feeds
Rules and supplemental sheets that fix data without touching your store.
Local inventory ads
Show in-stock products to shoppers near your stores.
WooCommerce & Shopify
Clean sync from your store with no duplicate or orphaned items.
What good looks like
Conversions up. Cost per acquisition down.
Google Merchant Center performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
FAQ
Straight answers
Why are my products disapproved?
Most often: price or availability mismatch between feed and site, missing GTINs, image issues or policy flags. I diagnose each one and fix it at the source.
Free audit
Get a free Google Merchant Center audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871