Google Tag Manager setup
Tracking you can trust, deployed without touching your code.
Tag Manager containers built for accuracy: Google tag, enhanced conversions, Consent Mode, server-side tagging and every pixel your marketing needs.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
Google Tag Manager setup, at a glance
Google Tag Manager setup from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Tag Manager setup and cleanup: enhanced conversions, Consent Mode v2, form and call tracking, and server-side tagging for accurate data.
Google’s own documentation: Tag Manager Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Google Tag Manager works
- 01
Tags, triggers, variables
A tag is code to fire (like a Google Ads conversion). A trigger says when. Variables pass the values — order total, form ID, page path.
- 02
Preview before you publish
Preview and debug mode shows exactly what fires on each page, so nothing goes live untested.
- 03
Every change is versioned
Each publish creates a version you can roll back to in one click.
- 04
Server-side tagging
A server container moves tags off the browser, improving page speed and data durability as browsers restrict cookies.
Scope
What I handle for you
Container audit & cleanup
Duplicate tags, broken triggers and legacy Universal Analytics removed.
Enhanced conversions
Hashed first-party data to recover conversions lost to cookie restrictions.
Form & call tracking
Gravity Forms, HubSpot, Calendly, click-to-call and chat events.
Ecommerce dataLayer
WooCommerce and Shopify purchase data passed accurately to GA4 and Ads.
Consent Mode v2
Consent signals respected by every tag.
Server-side container
Google Cloud or hosted server-side setup with first-party domain.
What good looks like
Conversions up. Cost per acquisition down.
Google Tag Manager performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
FAQ
Straight answers
Do I need server-side tagging?
Not always. It pays off for high-spend ecommerce and enterprise sites where lost conversions and page speed carry real money. I’ll tell you honestly if you don’t need it.
Free audit
Get a free Google Tag Manager audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871