GA4 setup
GA4 that tells you which dollar made which sale.
Event tracking, key events, ecommerce data, audiences and attribution set up properly, then wired into Google Ads so bidding learns from real revenue.
- Google Ads & Analytics certified
- 20+ years · millions in spend managed
- Canadian owned & operated
At a glance
GA4 setup, at a glance
GA4 setup from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. GA4 setup and Google Analytics consulting: key events, ecommerce tracking, Consent Mode and Looker Studio reporting wired into Google Ads bidding.
Google’s own documentation: Google Analytics Help
- Fully certifiedEvery Google Ads and Google Analytics certification.
- 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
- Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.
The mechanics
How Google Analytics 4 works
- 01
Everything is an event
GA4 records page views, scrolls, clicks, form submits and purchases as events with parameters, instead of the old session-and-hit model.
- 02
Key events are your goals
Mark the events that matter — leads, calls, purchases — as key events. Those are what you import into Google Ads as conversions.
- 03
Attribution is data-driven
GA4 uses data-driven attribution by default, crediting each touchpoint based on how it actually contributed to conversions in your account.
- 04
Audiences flow to Ads
Linked to Google Ads, GA4 audiences — cart abandoners, high-value visitors, past buyers — become remarketing and bidding signals.
Scope
What I handle for you
GA4 property audit
Data streams, filters, cross-domain, referral exclusions and data retention checked.
Event & key event plan
A measurement plan mapping every business action to a named event.
Ecommerce tracking
view_item to purchase with item-level revenue, refunds and coupon data.
Consent Mode v2
Consent banner integration that keeps you compliant with CASL, PIPEDA and Quebec Law 25.
BigQuery export
Raw event export for enterprise reporting and modelling.
Looker Studio dashboards
Executive reporting that blends GA4, Ads and CRM revenue.
What good looks like
Conversions up. Cost per acquisition down.
Google Analytics 4 performance
Last 12 months · CAD · Google Ads + GA4
Technical SEO & speed
Faster, error-free landing pages make every click cheaper.
A slow page or an unindexed URL wastes every dollar sent to it. Speed and indexing are part of every account I run.
PageSpeed & Core Web Vitals
Pass Google’s real-user assessment on mobile and desktop.
- LCPLoading≤ 2.5s
- INPResponsiveness≤ 200ms
- CLSVisual stability≤ 0.1
Good thresholds, met by 75% of real visits.
Speed up my siteGoogle Search Console
Every page that matters crawled, indexed and error-free.
- Not found (404)Restored or 301’d
- Soft 404Cleared
- Redirect chainsOne hop
- Duplicate canonicalsConsolidated
- XML sitemapClean & submitted
FAQ
Straight answers
My GA4 numbers don’t match Google Ads. Why?
They count differently: attribution models, conversion windows, time zones and consent all differ. I document each gap so you know which number to trust for which decision.
Can you track phone calls?
Yes — Google forwarding numbers in Ads, call tracking platforms, and click-to-call events in GA4, all reconciled to booked jobs where possible.
Free audit
Get a free Google Analytics 4 audit.
I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.
- Reviewed by me, not a junior account manager
- Tracking and conversion accuracy check
- Benchmark vs your industry and the Canadian market
- No contract, no obligation
Prefer to talk? (416) 234-1871