(416) 234-1871Free audit

Google Ads specialist · Canadian owned & operated

Twenty years. Every Google product. One specialist.

I’ve been running Google Ads for over 20 years — every format from search to display, remarketing, Shopping, Performance Max and Local Services — and optimizing Google Business Profile locations for businesses across Canada. I’m an expert in Merchant Center, Tag Manager and Google Analytics, hold every Google Ads and Analytics certification, and have managed millions of dollars in ad spend.

Get a free audit

Seth Barrett · GooglePro

At a glance

Google Ads specialist, at a glance

Google Ads specialist from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Toronto Google Ads specialist with 20+ years, every Google Ads and Analytics certification and millions in managed spend. Canadian owned and operated.

Google’s own documentation: Google Ads Help

  • Fully certifiedEvery Google Ads and Google Analytics certification.
  • 20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
  • Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.

Experience

Twenty years inside every Google product.

I’ve run Google Ads since the AdWords days — through Shopping, Smart Bidding, GA4 and Performance Max — managing millions in ad spend and delivering strong ROAS for every industry on this site. I hold every Google Ads and Google Analytics certification, and I still build and run every account myself.

About me
20+Years running Google Ads
$M+Millions in ad spend managed
7Google Ads & Analytics certifications
100%Canadian owned & operated
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Shopping Ads
  • Google Ads Measurement
  • AI-Powered Performance Ads
  • Google Analytics

Through every era

I’ve run campaigns through every major Google shift.

  1. The AdWords era

    Keyword bidding, text ads and manual CPCs — the foundations everything else is built on.

  2. Shopping & Merchant Center

    Product feeds become ads; feed quality becomes a competitive edge.

  3. Mobile, calls & local

    Click-to-call, location assets, Business Profile and Local Services Ads.

  4. Smart Bidding & GA4

    Machine-learning bids and event-based analytics — tracking quality now decides results.

  5. Performance Max & AI

    Goal-based campaigns across all of Google, steered by data and signals.

Made in Canada

Built for the Canadian market.

Most benchmarks and agencies are US-centric. Canadian auctions, seasons and privacy laws are different — and that’s where I’ve spent 20+ years.

Canadian owned & operated

Based in Toronto, Ontario. Your account is run here, by me.

Canadian market expertise

Province-level seasonality, CAD budgets and city-by-city competition across every industry.

CASL, PIPEDA & Law 25

Consent Mode and tracking set up for Canadian privacy rules, including Quebec.

English & French campaigns

Bilingual targeting and creative for national and Quebec audiences.

Free audit

Get a free Google Ads audit.

I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.

  • Reviewed by me, not a junior account manager
  • Tracking and conversion accuracy check
  • Benchmark vs your industry and the Canadian market
  • No contract, no obligation

Prefer to talk? (416) 234-1871

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