Google Ads results

Results measured in cost per acquisition.

Not impressions. Not clicks. What each lead and sale actually cost — across every industry I work in.

At a glance

Google Ads results, at a glance

Google Ads results from a Canadian-owned specialist with 20+ years in Google Ads, millions in managed ad spend and every Google Ads and Google Analytics certification. Google Ads results measured in cost per acquisition and ROAS across trades, HVAC, roofing, ecommerce, real estate, law and development companies.

Google’s own documentation: Google Ads Help

Fully certifiedEvery Google Ads and Google Analytics certification.
20+ yearsRunning Google Ads since the AdWords days, with millions in spend managed.
Canadian ownedBased in Toronto, Ontario, focused on Canadian markets.

Client results

What a well-run account looks like.

Trades & Home ServicesIllustrative example

$29.60Cost per lead · −52%Return on spend 11.2×

HVACIllustrative example

$41.20Cost per lead · −47%Closed ROAS 14.6×

RoofingIllustrative example

$48.90Cost per lead · −58%Closed ROAS 21.4×

EcommerceIllustrative example

8.9×ROAS · +4.1×New customers 58%

Enterprise EcommerceIllustrative example

7.2×ROAS · +2.6×Cost / purchase $26.30

RealtorsIllustrative example

$12.80Cost per lead · −61%GCI from ads $384K

Law FirmsIllustrative example

$68.40Cost per lead · −48%Fee ROAS 9.7×

Real Estate DevelopersIllustrative example

$38.60Cost / registration · −55%Units attributed 87

Trades & Home Services

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Booked jobs318+82%

Cost per lead$29.60−52%

Close rate44%+12 pts

Return on spend11.2×+5.4×

ConversionsCost per conversion

Trades & Home Services playbook →

HVAC

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Install leads486+73%

Cost per lead$41.20−47%

Avg. ticket$8.4Kinstalls

Closed ROAS14.6×+6.1×

ConversionsCost per conversion

HVAC playbook →

Roofing

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Qualified leads212+91%

Cost per lead$48.90−58%

Avg. job value$16.2Kreplacements

Closed ROAS21.4×+9.8×

ConversionsCost per conversion

Roofing playbook →

Ecommerce

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Revenue$1.84M+112%

ROAS8.9×+4.1×

Cost / purchase$22.70−48%

New customers58%of orders

ConversionsCost per conversion

Ecommerce playbook →

Enterprise Ecommerce

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Revenue$12.6M+67%

ROAS7.2×+2.6×

Contribution margin31%+9 pts

Cost / purchase$26.30−34%

ConversionsCost per conversion

Enterprise Ecommerce playbook →

Realtors

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Seller leads164+96%

Cost per lead$12.80−61%

Appointments58+140%

GCI from ads$384K12 months

ConversionsCost per conversion

Realtors playbook →

Law Firms

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Consultations236+74%

Cost per lead$68.40−48%

Signed cases61+83%

Fee ROAS9.7×+4.2×

ConversionsCost per conversion

Law Firms playbook →

Real Estate Developers

Last 12 months · CAD · Google Ads + GA4

Illustrative example

Registrations4,280+118%

Cost / registration$38.60−55%

Sales centre visits612+64%

Units attributed87phase 1

ConversionsCost per conversion

Real Estate Developers playbook →

Free audit

Want numbers like these?

I’ll personally review your campaigns, tracking and Merchant Center, then send a written breakdown of wasted spend and the fastest ways to lower your cost per acquisition.

Reviewed by me, not a junior account manager
Tracking and conversion accuracy check
Benchmark vs your industry and the Canadian market
No contract, no obligation

Prefer to talk? (416) 234-1871